What Is a Boutique Hotel?
Are you thinking of looking for a boutique hotel for sale in Tuscany? The word “boutique” is thrown around quite a lot these days, from boutique agencies to boutique exercise studios too, of course, boutique hotels.
But what are boutique hotels, and what sets them apart from more typical accommodations? This is important information to know if you are thinking of looking for small boutique hotels for sale. To help you better understand this lodging option, some experts from some of the world’s top hotel brands gave us some information.
Each sheds light on what makes a boutique hotel unique, including its destination-inspired decor and the personalized experiences guests receive through exceptional customer service.
If you are looking for small boutique hotels for sale you can view our current selection here. We also have information useful for anyone looking to buy a property in Italy here and the costs involved in buying in Italy here.
What Is a Boutique Hotel?
According to Jason Moskal, global vice president of the Hotel Indigo and EVEN Hotels brands for InterContinental Hotels Group, the term “boutique” was first coined in the 1980s when a stay at the now-closed Morgans Hotel in New York City was compared to visiting a boutique retail shop. “True to its name, hotels with a bit of style, design, and personality began gaining popularity,” he says.
Today’s brand of boutique hotel is largely characterized by a smaller size, personalized service and local personality, which can vary dramatically depending on where the property is located.
“Boutique hotels always cater to the individual, providing very personalized, intimate service,” says Moskal, explaining that these properties are designed to blend into the community and reflect the neighborhoods and cultures around them.
They nowadays tend to be smaller in size, which results in a more intimate vibe, allowing hotel teams to deliver customized guest services and experiences.
Kenan Simmons, vice president of the Americas region and development for Small luxury hotels of the World, says that a characteristic of their member hotels is the involvement of their general managers and owners, something that the brand’s guests often praise. She also explains that a sense of place is key. Boutique properties are ideal for “those who want to close the curtains of the hotel room and know exactly where they are in the world,” she says.
Who Stays at Boutique Properties?
Travelers who enjoy staying at boutique hotels are not defined as much by an age demographic as they are by an attitude. What’s more these guests are curious and upbeat vacationers
Mark Nogal, global head of the Curio Collection by Hilton, agrees, saying that their boutique hotel properties appeal to “curious travelers seeking unexpected and authentic experiences.”
What to Expect at a Boutique Hotel
While it’s hard to pinpoint specific amenities that guests will always find at boutique hotels (each property is tailored to its geographic location and neighborhood), there are a few commonalities.
“Typically, boutique hotels offer a hotel team with deep knowledge of the local neighborhood and high-end design to reflect that community where the boutique resides.”
Food is also important to this group of curious vacationers, so properties strive to provide authentic options from cultures represented in the neighborhood. Usually, travelers expect locally inspired food and beverage offerings along with distinctive architecture and experiences that reflect each property’s unique destination, where guests will find top-notch products and services. The quality, customer service and unique experiences at these hotels are what keep travelers coming back again and again.
The Bottom Line
Boutique hotels offer everything from innovative amenities to custom art to locally influenced designs, making them an appealing accommodation choice for many travelers. With more and more intimate properties opening around the world (many of which are associated with large hotel companies), boutique hotels are here to stay.
“Travelers are looking for hotels that complement their lifestyle and embrace their surroundings, and only independent hotels can provide that.”
Why Invest in a Boutique hotel?
There are lots of luxury hotels for sale on the market, so why invest in a small boutique hotel? As boutique hotels are smaller and more intimate owning a boutique hotel in Tuscany would suit someone who would like to be very involved in the day to day running of the hotel. In Tuscany, there are more and more boutique hotels for sale every year following this growing trend in the hotel industry.
Are you ready to find the perfect boutique hotel for sale? You can view all of our small hotels for sale here. Or why not contact me and let me know what you are looking for so I can help you find it.